ICPIntel allows you to profile sets of accounts to learn more about what makes them unique and find new accounts with similar profiles. Use it to profile closed/won, renewals, churned, lost opps, event attendees, website visitors, and more. Your best, most actionable profiles will be created from accounts that have some strong common feature, so consider segmenting your accounts by things like account value or product lines if you have a large/varied platform.

Start From a Search

To select the companies to profile, you will start with those companies in your search results. You can upload a company list to use in search, use a saved search, or create a new search. Once you are viewing the search results that you'd like to profile, click the Launch ICPIntel button. You can profile up to 25k companies. If you have more than 25k, you will need to select results of interest and choose Profile Selected, or further refine your search to Profile All. 

Your profile will run in just a few minutes while you wait.

Review Your Profile

Your profile is comprised of seven cards. Each card has a visual view and a table view, and shows the percentage of your target companies that have that attribute.

• Annual Revenue: Shown in 7 standardized, mutually-exclusive cohorts
• Location: When the original search location is US, a map of the US is shown. Otherwise a map of the world is shown. The location is based on the HQ.
• Company Size: Shown in 8 standardized, mutually-exclusive cohorts
• Department Size: Shown in 8 standardized, mutually-exclusive cohorts. You can toggle among the different supported departments.
• Sector: The sector is based on the primary industry associated with the company
• Industry: The industry is based on primary industry associated with the company
• Technology Favorites: Your saved technology favorites will populate here. If you do not have favorites, you can set favorites and run your report again. If you have more favorites than fit on the chart, the table view will show all of them. To set your favorites, go to Welcome > Technographics Settings.
• Technographics: You can toggle among subcategories of technographics to see product usage
• Company Keywords: Keyword cloud based on keywords associated with the company. 

Find More Accounts

Using the + signs on each card, you can select high-composition attributes to add as filters when building a new search to discover similar accounts. 

Select Preview to get a count of how many accounts meet your filters, and continue to refine as needed. When you are ready, select Search.

Once you conduct the search, your original list is added as a suppression list, returning you all new companies to work against. You can apply signals like VisitorIntel website visitors and In-Market Buying Intent, or use additional search filters, to further refine your accounts and select the best ones to work now. Export these companies or save the search to return to these results.

Saving Your Profile

Once you run a profile, you can save that profile to retrieve again. If you are modeling your profile, you will be required to save when launching the model. Saved profiles can be retrieved from the main ICPIntel page.

On the main page, you will see several options:

• View your profile: this will load a snapshot of your profiled companies
• Rerun the profile: this will pull the latest data and rerun the profile. This action is recommended after several months, as data changes over time, but you can rerun as often as you wish. The new profile will replace the last one.
• View your model: this will load the top 10,000 best fit companies for your current model
• Rerun the model: this will pull the latest data and rebuild your model with fresh feature selection. This action is recommended after several months, as data changes over time, but you can rerun as often as you wish. If there was no existing model, this step will run the model for the first time.
• Visualize your model: this option pulls in model insights to help you understand what's driving the custom model created for your input

The recommender (lightbulb) icon will help you understand if there are further steps you should take to keep your profiles and models fresh.