What is Intent Data?
Intent is data that shows what companies are actively researching online. As they search, they’re scored on thousands of topics. This data can be used to alert sales and marketing teams when exactly their high-fit accounts are in buying mode for their solution. When used correctly, intent data can dramatically boost conversations and sales.
The intent data refreshes every week and looks back at the last 3 month’s worth of data against a weighted 3-week rolling baseline activity.
Setting up Intent Data
In order to perform an Intent data search confirm the topics for your search under SalesIntel’s Account Settings. This will need to be done by your Account Admin. Click on the user name at the right-hand side top corner and then click on Account Settings.
On the next screen click on the Intent tab. Once on the intent tab you can select topics (click the + icon) by typing in your term or scrolling down to the topic category, up to your maximum available topic limit. Once you select the topics you want click Save in the lower right corner and then you are all set.
Important note: You can increase your Max topics and Max results limit anytime by sending a request to support@salesIntel.io
Applying Intent to a Search
Use the intent filter on the search screen to select all desired topics.
In the search results, company records will be presented with the topic surging and their related intent score.
Score Threshold Filter
Score threshold is a minimum score a company must have for the selected topics. The higher the score, the closer the company is to narrowing down a decision. For example let’s slide the score threshold bar to 88 and then hit search with the select topics. Once the threshold is up to 88, you will be able to access all topics that contain a score of 88 or higher.
You can also check the individual score threshold for each topic within the search results.
Topic Threshold Filter
Topic Threshold contains the minimum number of topics on which the companies are surging. To understand it better let’s take an example:
Let’s slide the Topic Threshold bar to 3 and then hit search with the selected topics. The search results that contain at least 3 or more of the selected topics.