What is Intent data in SalesIntel and how can we use Intent data to enhance our searches?

Data that shows which leads and accounts our web users are actively researching online. As they search, they’re scored on thousands of topics. This data can be used to alert sales and marketing teams when exactly their high-fit accounts are in buying mode for their solution. When used correctly, intent data can dramatically boost conversions and sales.

SalesIntel is widening its company search by now including an Intent search feature powered by Bombora. The intent data refreshes every week and looks back at the last 3 month’s worth of data against a weighted 3-week rolling baseline of recent activity.