On GTM Canvas you will see a set of signals on the left hand side that you can drag and drop to begin. Once you drag and drop a signal the GTMCanvas editor will open.
There are 30 different signals you can base your agentic workflow on:
- SalesIntel PredictiveIntent - Build a workflow centered around your PredictiveIntent topics. Once you choose this signal, you can narrow down to the topic or topics of interest. If you have not previously selected intent topics, you'll need to do so.
- Bombora Intent - Build a workflow centered around your Bombora Intent topics. Once you choose this signal, you can narrow down to the topic or topics of interest. If you have not previously selected intent topics, you'll need to do so.
- Website Visitors - Create a workflow using website visitors via VisitorIntel. If you have not set up VisitorIntel yet, you'll need to do so.
- Job Change - Create a workflow by uploading a list to track your champion clients through any job changes. Before you get started, you'll want to have a list of your champions (by email address) ready to go.
- New in ICP Criteria - Use a Saved Search to identify your ICP and build a workflow to alert you whenever new companies/contacts fit your ICP. Once you select this signal, you'll choose your Saved Search of interest.
- New Technology - Build a workflow that triggers when a company starts using a technology that's important to your GTM motion. Identify specific technologies, or listen for entire categories of technologies.
- Growth Signals - Growth signals are a series of signals about company events that help predict when a company might be ready (or not) to build a relationship with you, including funding, hiring, IPO, product launch, and more.
- News Mentions - Build a workflow that allows you to stay up to date on any news articles for companies you are interested in.
Different Qualifiers and Actions are available based on the signal type you select.