VisitorIntel is an add-on feature. If you do not see VisitorIntel in your SalesIntel navigation bar, please reach out to your success team or support@salesintel.io to inquire about adding this feature.
Implementing VisitorIntel
To get started with VisitorIntel, you must place the tracking script on your website. To find this script, navigate to VisitorIntel and click View Script in the upper-right. The script will look like this:
Please note that this script includes several sets of straight quotes. If you paste this script into an email or word processing program, those quotes may be updated to curly or smart quotes (quotes that "lean" or "point" towards the content they surround). Replacing the straight quotes with curly quotes will cause scripts like this to fail; if you must copy and paste for a team member to implement, please save in text editor as a .txt file, using a program like Apple Notes or Windows Notepad.
You may place the script anywhere you want on your website, but it must appear on all pages that you want to track. For that reason, we generally recommend loading it in a common header. If you would like to use a tag container, like Google Tag Manager, be sure that the tag is deployed across all variations of your tag manager to get full coverage of your website.
Allow at least several hour and up to a full day after placing the script for your data feed to start. If at any time you need a copy of the script, click the View Script button in the upper-right to show your script again.
To confirm that your script is installed properly, you can follow these steps:
- Open a fresh browser tab, right click anywhere, and select Inspect. You must open these Dev Tools first!
- Load the website where VisitorIntel should be
- On the Dev Tools panel, click on Network > All > and filter to "scriptintel"
If a request comes up, that's the VisitorIntel script execution. Click on that request and the request URL should match the URL you see in the script provided to you. If your script is not showing, then VisitorIntel is not installed properly. If you need further support, please reach out to support@salesintel.io.
Once your script is placed, new data will be available daily for the previous day. The default view will show you all of the identified visitors to your website by company. In this view, you can qualify and prioritize these website visitors for further marketing and sales activities. Not all visitors to your website can be associated with a company, so you may see fewer companies/visitors than your web traffic logs show. Traffic metrics include:
- Users: a count of unique visitors
- Sessions: a count of session or visits started
- Views: a count of page views
Companies Table
The companies table shows all identified companies that visited your website. Many companies are linked to SalesIntel company records, via the domain and country of origin of the activity. These company names are shown in blue. Clicking the company name will take you to the full SalesIntel company profile. Clicking the record row will expand the record for a quick snapshot:
For companies that do not match to a SalesIntel record, you will see the company website instead of a name. You may request further research on these companies, if desired.
For each record, Visits, Session, and Views (pageviews) are aggregated for the time period selected. A count of SalesIntel contacts is also shown to allow you to find relevant contacts at qualified accounts. If no contacts are available, you can request the contacts of interest from the Research On Demand team based on your target personas - for example, requesting director-level marketing contacts or manager and above HR partners.
Filters
Filters on the left panel can be used to reduce the visitor set to companies that match your ideal customer profile, to ensure that you can prioritize these visitors above others. Only Company Profile and In-Market filters are available in this view, since the results only include companies that visited your site. To filter based on persona, click Show in Search, which will open up the full SalesIntel search experience and allow you to uncover contacts who work at these companies. Pre-existing saved searches and lists can also be applied to the VisitorIntel data. To save a search, construct the search on the SalesIntel search tab, save it, and it will appear in your VisitorIntel search dropdown.
Using Page Level Filters
To find individual domain data for scripts installed on multiple sites
Enter the domain surrounding by asterisks:
*domain.com*
will find any visitors who went to any pages on domain.com.
To find specific pages of interest
Use asterisks to surround the part of the URL specific to that page:
*request-a-demo* *pricing*
will find visitors who went to either the Demo page or the Pricing page.
The same process can be used to exclude pages. If a user only visited an excluded page(s), they won't be present in the results set. This can weed out homepage-only visitors or pages that might be highly ranked in SEO but generate a lot of unqualified traffic (like older blogs).
Filters support exact matching (without asterisks), provided that you know the exact input to use, including hosts like www. or trailing slashes ( / ). Generally, using wildcards is recommend for ease of use.
Export
Export your site visitor activity by clicking on the Export Visitor Records button. If you've applied filters, only the companies shown will be exported. This view exports the company name/domain and visit data, and does not use any of your export credits. Company firmographic details are not exported from this view; to export firmographics, click Show in Search to display the target companies in a search view, and export to csv or any integration.