FormsIntel allows marketers to enrich form data for lead prioritization and routing, before the form collector is even submitted by the prospect. Using the entered email address, SalesIntel can add contact and company data to the form, often in hidden fields. The data becomes part of the form submission. This flow is ideal for shortening forms by allowing you to collect "nice-to-have" information as part of the enrichment process and to use the enrichment flow to populate firmographic information that prospects can't always report accurately.
FormsIntel helps you to:
- Shorten forms for better completion rate
- Capture more accurate data that prospects can self-report
- Gain all the data you need to prioritize and route leads
The below example contains illustrative data only, to show you how the form is filled based on entering an email address. In a live form, we recommend that you hide the fields to be auto-filled.