This session introduces signal-based prospecting, showing how monitoring buying signals like funding rounds, hiring surges, and intent data helps reps reach accounts at the right moment instead of cold-blasting lists. It covers the Go-to-Market Canvas for configuring no-code signal workflows and Rep Intel, the daily interface where reps get a ranked, context-rich account list scored by signal strength. The result is a fully operationalized system where signals fire, buying committees get built, and reps walk into every call already knowing who to reach out to and why