This walkthrough covers Growth Signals, structured, deduped records of events like funding, M&A, leadership changes, and product launches that get checked against your ICP so reps see real buying moments instead of noise. It shows how a qualifying signal can auto-surface the buying group and flow into GoToMarket Canvas for outreach, and how the same signal timeline follows reps into RevDriver on LinkedIn, company sites, and the CRM. The takeaway: stacking Growth Signals with intent data gives teams a first-mover advantage and a stronger, better-timed pipeline.